¨ The attempt to satisfy the genuine needs of the consumer and the drive for competitive advantage among marketers has led to a variety of grooming aids and products, such as () to cleanse the hair, () to make it soft and combable, ()and permanent waves to impart to hair properties it does not have, and () to keep hair in the desired style. Hair products are in the cosmetic category and, as such, are subject to all laws and regulations that control the labeling and claims of all cosmetic products.