Study Set Content:
2-3 personnel including the
pharmacist/owner, the latter acting a cashier.
purchaser, stock analyst and manager
COMMUNITY PHARMACY IN THE EARLY '60s
• Cars and delivery vans
• Land/Sea/Air Forwarders fo rstocks
replenishments and deliveries
COMMUNITY PHARMACY IN THE '90s
Manualized through stock cards and
notebooks done by owners-pharmacists
Reorders weekly
COMMUNITY PHARMACY IN THE EARLY '60s
• Telephone, cellular phone pagers with value-
added features
• Fax machines and internet
• E-mails
• Windows '95 in acetates/slides
• Computer linkages
COMMUNITY PHARMACY IN THE '90s
• Telephone and postal system
• Typewriters
• Craft/manila paper and pentel pene for
presentations
COMMUNITY PHARMACY IN THE EARLY '60s
Dependent on calesas jeepneys for pick-up
of sales orders from large wholesalers
COMMUNITY PHARMACY IN THE EARLY '60s
STOCKROOM INSIDE HOUSES , MANUALIZED
COMMUNITY PHARMACY IN THE EARLY '60s
• Behind the Rx counter compounding
and dispensing
• Monthly attends to the prescription
book for records & control purposes
• Introvert Seldom attends to social
• functions and business gatherings
• Rarely travels
• Self-reading for professional
enhancement
• Very casual and old- fashion attire
• Very religious and God-fearing
COMMUNITY PHARMACY IN THE EARLY '60s
• Now as entrepreneur, manager,
marketer, FR specialist, trainor and
liaison officer
• Wel-rounded in business/ marketing
management; Administration and
accounting
• Extrovert
• Frequent traveler within and outside the
Philippines
• Frequently attends CPE, conventions,
symposia and other fora
• Wears uniforms or business
• Attire complete with jewelry and new
trends in fashion wear
COMMUNITY PHARMACY IN THE EARLY '90s
• P 50,000 or less capitalization for
fixtures, equipment, manpower and
initial stocking requirements on COD
basis
• Sole proprietorship
COMMUNITY PHARMACY IN THE EARLY '60s
At least P1,000,000 or more
capitalization for fixtures, manpower,
(excluding Land and building) and
complete line of Pharmaceuticals, related
and non related goods
• Sole proprietorship, partnership or
corporation
COMMUNITY PHARMACY IN THE EARLY '90s
• Mostly ethical drugs, a few
• medicine needs compounding
• Galenicals
• Heyday for SULFAS and ASPIRIN
COMMUNITY PHARMACY IN THE EARLY
'60s
• Ethical, ethical-OTC and proprietary drugs Cosmetics
and skin care limes Toiletries Health foods & nutritional
• Food & grocery items
• Medical & dental supplies
• Smal & large volume parenteral
• Other non-pharma products
COMMUNITY PHARMACY IN THE '90s
• 10-30% mark-up of list price
• Enjoys 10-20% discount
• 120-180 days credit terms from drug firms list price
Enjoys 10-20% discount Free goods offer from drug
firms such as Buy 10 plus 1free
COMMUNITY PHARMACY IN THE EARLY
'60s
• Word-of-mouth advertisement
• Consumer sales promotions
• such as: raffles, sampling. gimmicks, pin money
from drug firms
• Merchandising and display
• programs through drug firms
COMMUNITY PHARMACY IN THE EARLY
'60s
• 3-8% mark-up of list price 2-5
• Discount from major drug firms
• 30-45 days credit terms from drug firms
• Very occasional free goods from
• major drug firms
COMMUNITY PHARMACY IN THE '90s
• Print advertisements in journals & newsletters of trade
associations
• Consumer sales promotion in coordination with drug
firms. such as: raffles, discount coupons, free goods,
reduced prices, etc.
• Cooperative promotions and advertising with drug firms
during anniversaries, branch openings and SALE
campaigns
• Merchandising & display programs through drug firms
COMMUNITY PHARMACY IN THE '90s
• Stocks availability limited to walk-in customers and
occasionally from peddlers
• Panel-van salesmen employed by major
wholesalers to penetrate small outlets in
neighboring places not reached by reps of drug
firms
COMMUNITY PHARMACY IN THE EARLY
'60s
Distribution includes such target markets as: retailers,
industrial offices & clinics, non-traditional outlets
• Availability of OTC/proprietary lines in self-service
areas and sari-sari stores
COMMUNITY PHARMACY IN THE '90s
Salesclerks are either elementary or high school
• Housemaids and houseboys also as salesclerks,
even without educational attainment
• Hands-on retailing without the benefit of training for
products, pricing and customer handling
• P3.00 minimum daily wage: salesclerks at P
20/month
• Salesclerks are in a very casual, informal attire.
• House dress, in slippers or bakya
COMMUNITY PHARMACY IN THE EARLY
'60s
