Market leader strategies. When a firm dominates the market, is a leader in the industry or has the largest market share, the leader can virtually: (1) () the total market by looking for new users and more use from current customers, or (2) pursue heavy() to defend or strengthen its current business and eventually dislodge competitors by getting their customers and markets, or (3) lead an(), competitive effectiveness and value to consumers, or (4) carefully assess () threats, counter-attacking when necessary, or (5) the market leader may launch () or a marketing program to strike down competitors because they become major threats