Other segments include buyers whose primary consideration in purchase decision is mainly () and may opt to buy generic drug products or lower-priced brands of local companies. Other market segments are those wanting()(), better taste and flavor, blisters or foil packaging for purposes of convenience; attractive packaging designs and colors, smaller or bigger sizes, utility of containers or bottles for other uses or product formats widely used and accepted. Drug companies and drug outlets, therefore, fine-tune their marketing activities from time to time in ably meeting the specific ()of one or more market segments by tediously and creatively evaluating the attractiveness of each market segment as a marketing opportunity.