The environment that your business operates in can be very dynamic. Shifts in economic conditions, demographic changes, new regulations, and changes in technology can all affect the way you do business. A. Market research can help you: 1. better () the characteristics and preferences of your customers 2. identify() to increase sales and grow your business 3. monitor the level of () in your market 4. reduce the () in your business decisions 5. develop and () your business plan