A few of these outlets install a full-blown pharmacy department, inside the supermarket premises attended to by a licensed pharmacist. They sell practically all drug products as in a drugstore or community pharmacy, e.g., prescription and nonprescription drugs. What differentiates them from other drugstores are basically their strategic locations inside the supermarket. These outlets capitalize on the total shopmix or One-Stop-Shop concept. Customer traffic is heavy in supermarkets and these drug outlets enjoy hefty sales and profits.