According to () academic and worldrenowned marketing expert/author, marketing is the science of exploring, creating, and delivering value to satisfy the needs of a target market at a profit marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.

Philip Kotler,

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PHAR ENTREP PRELIMS

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