Advertising OTC drugs contributes to the overall public health by providing education on minor conditions and products for their treatment, motivation for seeking treatment of these conditions, and by necessity, the accessibility of these products. The cost of this health service probably is () than it could be effectively provided by any other means. Since the primary purpose of advertisement is to sell, the emphasis is placed on motivating the consumer to buy a particular product.Advertising OTC drugs contributes to the overall public health by providing education on minor conditions and products for their treatment, motivation for seeking treatment of these conditions, and by necessity, the accessibility of these products. The cost of this health service probably is cheaper than it could be effectively provided by any other means. Since the primary purpose of advertisement is to sell, the emphasis is placed on motivating the consumer to buy a particular product.