() are interrelated and interdependent. A business cannot exist in vacuum. It derives its much-needed inputs from () and therefore owes a responsibility towards the society. These social activities are a part of marketing as the units have to protect and pro0.mote the interest of the society. A marketer to be socially responsive owes responsibility towards employees, consumer, shareholder etc.

Business and society, society

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PHAR ENTREP PRELIMS

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