are OTC drug products that are promoted and marketed to endusers or mass-based consumers through radio, TV print advertisements, mass sampling, consumer sales promotions and special events. However, not all OTC-drugs can be advertised in the tri-media. Antibiotics, anti-TB, cardiovascular, and hypertensive drugs, steroids, and other specialty products classified as regulated drugs can neither be advertised in the trimedia nor classified as proprietary drugs. A majority of ()are in the category of analgesics-antipyretics, cough-colds, vitamin-mineral preparations and health foods.