As overhead costs are skyrocketing faster than the inflationary rates, many drugstores and hospitals are getting involved in and committed to marketing in order to increase customer traffic, creating new and satisfied clientele, grabbing market share from competition, either in the community or hospital pharmacy, analyzing and selecting target segments or subsegments, and repositioning themselves well in desired markets for growth purposes, market share and profitability, both in the short-term and long-term basis. All these inevitably, goes beyond the present day pharmacist’s responsibility, that of keeping afloat and surviving in a web of complexities of effectively and efficiently managing the health care business. The expanded responsibilities of pharmacists has risen to tidal wave proportions and definitely, beyond merely ()