Competition is stiff and complicated in the hospitals market for sales and prescription generation. Availability of products in the hospital pharmacy is essential. Prescriptions are served on the basis of a product’s availability at the hospital pharmacy. Many drug companies go to the extent of lowering their pricing schemes even below their costs or offering better terms and discounts against direct competitors for purposes of gaining a strong foothold in the hospital pharmacy. ()() of product lines in the Hospital Pharmacy is a critical success factor for market share dominance and survival in marketing drug warfare

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PHAR ENTREP PRELIMS

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