Drug products used to be the domain of physicians and dentists who prescribe them to incoming patients and are officially dispensed in drug outlets by licensed pharmacists and pharmacy aids. We now hear loud noise in the airwaves through television and radio, cluttered with () of over-the-counter or proprietary drugs, even in the print media, encouraging the mass-based consumers to take on the challenge of actual product trials, continued patronage, repeat purchase, more frequent usage, and even recommending same to other people close to their hearts.

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PHAR ENTREP PRELIMS

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