Groceries and supermarkets also carry () products in additional to pharmaceutical products. These are no pharmacists at the selling areas of these outlets and shoppers simply pick-up their choice- OTC/proprietary drug. In a way, these outlets compete with community pharmacies. Impulse-buying is a common occurrence either at the selling areas, floor displays, or check-out counters. Grocery shoppers without drug products in mind, or with no intention of buying, tend to buy OTC drug products repeatedly. The drug products on mass display, easily accessible and visible, trigger purchase decisions, in a new market such as groceries for the present drug products. Merchandising paraphernalia includes, price tags, posters, stickers, buntings, banners, and the merchandise itself, on display.