Pharmaceutical Marketing in the Philippine setting has never been formally () and taught in colleges, universities, and other institutions of learning. Therefore, this textbook (Pharmaceutical Marketing in the Philippine Setting) will definitely provide valuable insights to would-be pharmacists who, after passing the Pharmacy Board Examinations, may decide to proceed to managing a drugstore business. It is also for practicing pharmacists in drugstores, hospital pharmacies, industrial clinics and other drug outlets, who find themselves wanting for knowledge and skills in preparing marketing programs to efficiently run the business, to at least break-even in their investments, or even do better, in the light of stiff competition in the marketplace.