Self-medication through self-diagnosis as promoted by OTC drugs has left the Filipino consumers, of varying yet comparable educational attainment, socio-economic status, and attitudes towards self-medication, no other alternative but the self-initiated and self-controlled application of skills for the promotion of health. The reduction of () risks, diagnosis and treatment of diseases, and the effective use of professional health resources clearly establish the interpose between the self-diagnosing public and the licensed pharmacists, the intelligent use of available knowledge and resources as a key to effective health care.