The Generics Law was zealously pursued. It was claimed in consideration of 70% of the Philippine population which lives below the poverty line and could hardly afford the basic necessities in life, more so, health services, including medications. With the Generics law up and about, revitalized by the former DOH Secretary ()r and with the proliferation of local generic drug companies, marketing their products in the traditional markets such as drugstores, hospitals, industrial clinics and dispensing physicians, the name of the game is quality, competitive price, better margins for the desired markets, and superb value service, over and above, normal expectations