The needs of an individual or groups may be the same but the extent to which these are satisfied vary and are spelled out in specific wants (desires). Pharmaceutical Marketing, therefore, means working () with the identified Pharmaceutical Markets to directly or indirectly generate the desired exchanges towards promptly satisfying, delighting and surprising human needs and wants. In other words, individuals and groups satisfactorily obtain what they actually need and want in the health care delivery through a complex process of creating and exchanging pharmaceutical products and value with others.