These are composed of such drug outlets as drugstores or community pharmacies, hospital pharmacies, industrial clinics, private medical clinics, or dispensing physician’s clinics. They normally buy medicines, medical supplies, and other health products either on credit or consignments from local and multinational drug companies through the sales and professional service representatives (detailmen or medical representatives) who call on them regularly and offer their products on liberal credit terms, discounts, allowances, product deals, warranties, and other amenities.

Traditional Markets

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PHAR ENTREP PRELIMS

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