To summarize therefore, in today’s Pharmaceutical Marketing, especially in the context of the Philippine setting, we need to deliver sincerely and devotedly as ever and always, the following:

1.() our customers with his needs and wants for our high-quality drug products and its superb-value over other products with the same generic equivalent from a reputable drug company.

2. Delight our customers with after () beyond product features and superb-value of product offerings.

3. () our customers with related or non-related pharmaceutical activities that goes beyond normal expectations and which are not usually done by direct competitors.