Study Set Content:
Growth is driven by increase in selling prices of products; conversely if negative, there is a decrease in price
Price
Growth is driven by all 3 factors
Combined Effect
Develop innovative new products or services
Offerings
Use common components or building blocks to create derivative offerings
Platform
Create integrated and customized offerings that solve end-to-end customer problems
Solutions
Discover unmet customer needs or identify underserved customer segments
Customers
Redesign customer interactions across all touch points and all moments of contact
Customer experience
Redefine how company gets paid or create innovative new revenue streams
Value Capture
Redesign core operating processes to improve efficiency and effectiveness
Processes
Change form, function or activity scope of the firm
Organization
Think differently about sourcing and fulfillment
Supply chain
Create new distribution channels or innovative points of presence, including the places where offerings can be bough or used by customers
Presence
Create a network-centric intelligent and integrated offerings
Networking
Leverage brand into new domains
Brand
Fraction of all primary care physicians will recommend and OTC medicine before an Rx
3-quarters
Fraction of consumers prefer taking an OTC medicine when available versus an Rx
Two-Thirds
