an audience may also

be influenced positively by its perception of the

source's objectivity, or disinterest and

negatively if it entertains suspicions of self

interest; information sources which provide

relevant, valid material that can be accessed

quickly with minimal effort are the least likely

to be ignored; awareness may also be increased

through the visual impact of the message—

through the use of information summaries in

the form of charts, tables, illustrations, and

logos