Study Set Content:
NEWSLETTER OR WEBSITE TOPICS
➢ Adverse drug reactions
➢ Calendar of events
➢ Clinical “pearls”
➢ Effects of external events on jobs
➢ Job-related information
➢ New information sources
➢ New legal or regulatory requirements
➢ New services
➢ News from other departments
➢ Organization’s stand on issues
➢ Personnel policies
➢ Pharmacoeconomics
➢ Pharmacy and therapeutics committee actions
and news (major area to be covered)
➢ Productivity improvement
➢ Professional announcements
➢ Review of drugs/drug classes
➢ Quality assurance
ELEMENTS OF COMMUNICATION
➢ Sender
➢ Message
➢ Receiver
➢ Feedback
Lay audiences who are not experts in the clinical field
often do not have access to
clinical references.
Therefore, (blank) to
scientific publications may be most appropriate.
alternative dissemination media
may already have
communication channels open to patients and
caregivers, and teaming with these stakeholders from
the beginning can help formulate the appropriate
messages and the best means for disseminating
information.
Community-based stakeholders
Key Point:
When communicating to stakeholders who are not
routinely engaged in the clinical setting, ensure that
the information is accessible by disseminating through
the following:
• Patient advocacy groups
• Government and study-specific websites
• Newsletters.
• Emails
• Social media
• News media
When disseminating information to patients and other
stakeholders, the use of plain language that is (blank) is recommended.
clear,
professional, and easy to understand
Present factual data and personal stories
Make the message clear and compelling
Storytelling
Communicate information in person
Prepare direct-in-person presentations
Health system leaders prefer information on
(blank) over efficacy, evidence that is distilled,
and
results that are actionable
effectiveness
Example communication products:
• Tailored briefs, executive summaries, or fact
sheets
• Multimedia slide show
• Animated video
• Interactive webinar that includes polling
• Workflow demo
• Role playing
• Educational session.
was a large, cluster-
randomized pragmatic trial of 43 hospitals (74 adult
ICUS) that demonstrated that universal bathing with
chlorhexidine and universal nasal decolonization with
mupirocin significantly reduced methicillin- resistant
Staphylococcus aureus (MRSA) clinical cultures and
all-cause bloodstream infections in adult ICUS.
REDUCE MRSA
Among the study team's dissemination activities that
supported practice change in the partner health system
was a collaboration with the
CDC and AHRQ
Among the study team's dissemination activities that
supported practice change in the partner health system
was a collaboration with the CDC and AHRQ to develop a
52-page protocol for universal decolonization in the
ICU
(results that provides "decision-making tools and
rationale to help hospital leaders understand the
effectiveness of ICU decolonization with (blank) and
(blank) (CHG) and determine whether
this strategy represents the best course of action for their
facility."
mupirocin, chlorhexidine gluconate
The document was designed for health system leaders to
understand the study results and know how to decide to
implement and then train staff in the
intervention
This website
offers publicly available Dissemination Toolkits that are
free to download and use. These toolkits contain
guidelines, strategies, checklists, worksheets, templates,
examples, and case studies for developing dissemination
plans and products.
Vanderbilt Dissemination Toolkit:
work with different organizations to disseminate
information
• Dissemination toolkits
Other communication channels include
professional
societies, conferences, magazines, academic journals,
and through peers and clinician.
