Study Set Content:
➢ Include a clear, brief, and specific subject
line
Close with a
signature
Avoid
abbreviations
It should be
brief
4 R's
Reread, revise and review
➢ Reply promptly
Avoid using
all caps
Give
feedback or follow-up
Brief messages sent to recipients outside of
an organization
THROUGH LETTERS
Introduce to an employer,
announce a
product/service
7 parts
• Letterhead/Logo
• Heading
• Salutation
• Introduction
• Body
• Conclusion
• Signature
Used in hospitals as a method for
communicating pharmacy and therapeutics
committee actions and other drug-related
topics
5. THROUGH NEWS LETTERS
COMMUNITY PHARMACIES:
➢ Drug companies
➢ Pharmacy organization
➢ Government
➢ Regulatory boards
Newsletters are now replaced by (blank)
but serve the same purpose
web sites
ADVANTAGE: Little effort for
(blank); information can be presented
in a variety of forms (audio/video); can be
used to advertise orproducts
distribution
Inform patients about the
administration, precautions and
potential side effects of their
prescribed medication
PATIENT INFO LEAFLET (PIL)
PATIENT INFO LEAFLET (PIL) ISSUES:
Readability and comprehension
Patients refusing to take their
medication because of (blank) PILs
poorly
designed
A German survey found that one
quarter of participants were unnerved
by the negative information and
stopped taking their medications after
reading about
potential side effects
a more
formal, oral presentation that typically
requires some sort of audiovisual
component and is often presented in a
room set up for an audience.
platform presentations:
requires the
presenter to place a summary of the material to
be presented on a poster (or series of small
posters) that will be displayed on a bulletin
board-type display
poster presentations:
