Study Set Content:
() will vigorously be pursued by DSAP and Unilab to enrich core competencies of the drugstore frontliners nationwide.
Continuing Pharmacy Education Program for Pharmacy Assistants (CEPPhA)
The (), under the auspices of the DTI-Center for Industrial Competitiveness, in coordination with the DSAP and Unilab, will continue to win the support of community pharmacies nationwide toward a never-ending journey to quality and excellence in the area of strategic planning leadership, image and appearance, customer and market focus, information and analysis, human resources focus and business/organizational results.
Drugstore Quality Awards
More () pharmacists will be involved in patient counseling and pharmaceutical care management specialized in disease management approaches for hypertension, diabetes, asthma, tuberculosis, and other chronic ailments.
community
Local and multinational companies through the community pharmacies will strengthen their customer databases in tracking down and providing pharmaceutical care services to patients with chronic illnesses through the creation of a () on disease management
customer service hotline
Drugstores and health care centers will continue to proliferate in the selling areas of such n() outlets such as groceries and supermarkets, convenience stores and general merchandise; trading and sari-sari stores will continue to carry OTC/Proprietary drugs and galenicals, likewise, semi-ethical drug
non-traditional
More private hospitals such as () and() will have modernized facilities and a full-blown marketing department to sustain competitiveness and leadership position
St. Luke’s Hospital, Medical City
The PhilHealth Insurance programs will expand its coverage to the greater majority of the population, hitting() in five years.
60%
More original ethical branded drugs at premium prices will be included in the () and therapeutic lists of hospitals.
National Drug Formularies
. More public hospitals will exercise financial()to augment meager public fund support.
More clinical pharmacy practice towards a more () therapeutic outcomes in disease management approaches will be pursued by public and private hospitals.
6. More hospitals and industrial pharmacies in the private sector will be managed by () for purposes of cost-savings in overall operations
autonomy , cost-efficient, Health Maintenance Organizations (HMOs)
is the process of getting the right goods or services or ideas to the right people at the right place, time, and price, using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods, services, or ideas
Marketing
s. This concept is referred to as the () principle and is the basis of all marketing strategy.
“right”
We can say that () is finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers.
marketing
According to () academic and worldrenowned marketing expert/author, marketing is the science of exploring, creating, and delivering value to satisfy the needs of a target market at a profit marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
Philip Kotler,
is based on an operations-oriented approach that businesses employ since it takes into account both what goes on during the production process and how these operations influence consumer preferences.
Prodiction concept
Speaks to our deep-seated human need for immediate gratification.
Advantage
Production may appear to be a()() approach to marketing.
rigid, traditional
is not only about identifying products that will be sold to potential customers. It also includes identifying features of these products.
Product Concept
ADVANTAGES ✓ A good product concept will help you and your management in designing your products with ()and precision. ✓ It gives you an idea of how to() the public and potential customers with tactfulness.
care , approach
Disadvantages ✓ One cannot determine if they will be able to () their customers with just a product or not
satisfy
t is that people will not buy enough of a business’s product, so businesses need to persuade them to do so. The ()is based on persuasion. It takes place when businesses persuade customers to buy their products instead of those of their competitors. The aim is to convince customers that they need your product, rather than your competitor’s
selling concept
