Study Set Content:
141- Flashcard

are the process of rounding up customers to increase sales

sales

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142- Flashcard

It views the business as a customer satisfactory process

Marketing

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143- Flashcard

Consumers determine the price.

Marketing

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144- Flashcard

It views business as a goodsproducing process.

Selling

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145- Flashcard

This concept is applicable to the pure competition market.

Marketing

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146- Flashcard

The cost determines the price

Selling

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147- Flashcard

This concept gives equal importance to the marketing mix.

Marketing

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148- Flashcard

This concept thinks about market segmentation deeply

Marketing

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149- Flashcard

This concept is useless in a pure competition market

Selling

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150- Flashcard

This concept gives importance to only promotion

Selling

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151- Flashcard

This concept never thinks about the market concept.

Selling

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152- Flashcard

This concept starts with existing products.

Selling

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153- Flashcard

This concept starts with actual and potential customers.

Marketing

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154- Flashcard

This concept earns profit through attractive sales and promotion

Selling

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155- Flashcard

This concept earns profit through customer satisfaction.

Marketing

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156- Flashcard

This concept emphasizes customer needs.

Marketing

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157- Flashcard

This concept emphasizes on products or services.

Selling

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158- Flashcard

The scope of the selling concept is narrow

Selling

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159- Flashcard

The scope of the marketing concept is wider.

Marketing

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160- Flashcard

The objective of this concept is to satisfy the customer through goods and services.

Marketing

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