Study Set Content:
are the process of rounding up customers to increase sales
sales
It views the business as a customer satisfactory process
Marketing
Consumers determine the price.
Marketing
It views business as a goodsproducing process.
Selling
This concept is applicable to the pure competition market.
Marketing
The cost determines the price
Selling
This concept gives equal importance to the marketing mix.
Marketing
This concept thinks about market segmentation deeply
Marketing
This concept is useless in a pure competition market
Selling
This concept gives importance to only promotion
Selling
This concept never thinks about the market concept.
Selling
This concept starts with existing products.
Selling
This concept starts with actual and potential customers.
Marketing
This concept earns profit through attractive sales and promotion
Selling
This concept earns profit through customer satisfaction.
Marketing
This concept emphasizes customer needs.
Marketing
This concept emphasizes on products or services.
Selling
The scope of the selling concept is narrow
Selling
The scope of the marketing concept is wider.
Marketing
The objective of this concept is to satisfy the customer through goods and services.
Marketing
