Study Set Content:
is to increase sales of goods and services
Selling
refers to all internal and external factors, which directly or indirectly influence the organization’s decisions related to marketing activities.
Marketing environment
s are within the control of an organization
Internal factors
s do not fall within its control. The () include government, technological, economical, social, and competitive forces, whereas organization’s strengths, weaknesses, and competencies form the part of internal factors.
external factors
Marketers try to () the changes, which might take place in future, by monitoring the marketing environment. These changes may create threats and opportunities for the business. With these changes, marketers continue to modify their strategies and plans.
predict
Any () in marketing environment brings threats and opportunities for the organization. An analysis of these changes is essential for the survival of the organization in the long run.
change
refers to the environment, which is closely linked to the organization, and directly affects organizational activities. It can be divided into supply side and demand side environment. Supply side environment includes the suppliers, marketing intermediaries, and competitors who offer raw materials or supply products. On the other hand, demand side environment includes customers who consume products.
Micro environment
involves a set of environmental factors that is beyond the control of an organization. These factors influence the organizational activities to a significant extent. () is subject to constant change. The changes in() bring opportunities and threats in an organization.
macro environments
Importance of Marketing Environment:
Identification of Opportunities:
Identification of Threats:
Managing Changes:
It helps an organization in exploiting the chances or prospects for its own benefit. For example, if an organization finds out that customers appreciate its products as compared to competitors’ products then it might encash this opportunity by giving discounts on its products to boost sale.
Identification of Opportunities:
It gives warning signals to organizations to take the required steps before it is too late. For example, if an organization comes to know that a foreign multinational is entering the industry then it can overcome this threat by adopting strategies, such as reducing the product’s prices or carrying out aggressive promotional strategies.
Identification of Threats:
It helps in coping with the dynamic marketing environment. If an organization wishes to survive in the long run then it has to adapt to the changes occurring in the marketing environment.
Managing changes
Total health care can be divided into two general categories, namely
Medical care and Self-care
provided by physicians and dentists, also by pharmacists in hospitals, industrial, and medical clinics,
Medical care
patients caring for themselves. Self-care (at least from the money for OTC drug) may rank low on monetary basis with medical care, indicating that selfmedication constitutes a significant and important component of self
Self-care
Self-medication precludes guidance by a licensed()()n. The trend toward self-medication places an increased professional responsibility on pharmacists, one which requires pharmacists to analyze each patients’ condition and make decision on minor illness referred to, for appropriate medication
pharmacist or physician
() of pharmacists based on knowledge of illness, knowledge of patients, and knowledge of drugs, comprises the essence of professional services which pharmacists offer the self-caring public. The drugstore counter is a day-to-day reality for most pharmacists. In certain respects, self-medicating patients can represent the most challenging and demanding part of pharmacists’ professional responsibilities.
Divisions
The self-medicating patient is most frequently a self-diagnosing patient. Such patient enters the community pharmacy having already determined (a) the () of his problem; (b) its probable() with non-prescription or over-the-counter (OTC) drugs; and (c) perhaps, the product () he intends to use
nature, resolution, type
hen, the pharmacist must not only answer specific patient questions but also must help the patient () the steps taken to arrive at the “selfdiagnosing” and if appropriate, recommend a product and provide adequate instructions and warning
retrace
are now widely recognized as alternative practices for medical care in health care. Self-medication and self-diagnosis could be attributed to selfcare, overall health status, economics of health care, and health care system.
Self-medication and self-diagnosis
