is the direct, responsible provision of medication-related care for the purpose of achieving definite outcomes that improve a patient’s quality of life.
Pharmaceutical Care
is a necessary element of healthcare.
Pharmaceutical care
Traditional Pharmacy Primary Focus
Rx order or OTC request
Traditional Pharmacy Continuity
Upon demand
Traditional Pharmacy Strategy
Obey
Traditional Pharmacy Orientaion
Drug product
Clinical Pharmacy Primary Focus
Physicians or other health professionals
Clinical Pharmacy Continuity
Discontinuous
Clinical Pharmacy Strategy
Find fault or prevention
Clinical Pharmacy Orientation
Process
Pharmaceutical Care Primary Focus
Patient
Pharmaceutical Care Continuity
Continuous
Pharmaceutical Care Strategy
Anticipate or improve
Pharmaceutical Care Orientation
Outcomes
The mission of Pharmacist is to provide pharmaceutical care but how?
Principles
To be professionally effective, pharmacists need to be aware of:
a. The different messages they are sending
b. How these should be perceived
c. The messages others are sending to us
d. The ways in which we are interpreting these messages, which may be inaccurate
e. How to ensure that communication is tailored to the situation and supports good pharmacy practice and human relations
1. Interviewer
a. Internal Factors
· Previous experiences
· Attitudes and values
· Cultural heritage
· Religious beliefs
· Self-concept
· Listening habits
· Preoccupations and feelings
Interviewer
b. Verbal Expressions
· Language barrier
· Jargon
· Choice of words and questions
· Feedback and tone of voice
Interviewer
c. Nonverbal expression
· Body movement
· Facial expression
· Dress and professionalism
· Warmth and interest
Interviewer
d. Environmental Factors
· Light
· Noise
· Privacy
· Distance
· Temperature