2. Patient
a. Internal Factors
· Previous experiences
· Attitudes and values
· Cultural heritage
· Religious beliefs
· Self-concept
· Listening habits
· Preoccupations and feelings
Patient
b. Sensory and Emotional Factors
· Fear
· Stress and anxiety
· Pain
· Mental acuity, brain damage, hypoxia
· Vision, hearing, or speech impairment
Patient
c. Environmental Factors
· Light
· Noise
· Privacy
· Distance
· Temperature
Ø Non-verbal communication includes messages conveyed through body postures.
NON-VERBAL COMMUNICATION
Other non-verbal signs like looking away, doing something else at the same time or allowing people to interrupt you can also signal inattention and inhibit communication
· NON-VERBAL COMMUNICATION:
Ø It takes place using the meaning of words.
· VERBAL COMMUNICATION:
Ø Sometimes the non-verbal signals form others we notice can be used to modify communications.
NON-VERBAL COMMUNICATION
Ø Can be spoken or written
· VERBAL COMMUNICATION:
Ø The meaning of words can however be altered by the non-verbal aspects of voice tone or emphasis
VERBAL COMMUNICATION
Ø In such a case, action needs to be taken, like changing the topic temporarily or asking if they are uncomfortable.
· NON-VERBAL COMMUNICATION:
Ø Facial expression is an important indicator of emotional state.
NON-VERBAL COMMUNICATION
Ø Writing is less sensitive than spoken language, but there are different writing styles that can be used for different purposes and to convey different meaning and tone
VERBAL COMMUNICATION
Ø Eye-contact can indicate the level of attention or honesty or confidence.
NON-VERBAL COMMUNICATION
Ø As in spoken communication, written materials should be carefully composed to suit the needs of the particular audience
· VERBAL COMMUNICATION:
Ø An effective communicator will be aware of the exchange of non-verbal messages and not only of other’s reactions, but of his or her own behavior and impact.
NON-VERBAL COMMUNICATION
Ø Another form of non-verbal message is to convey information through the use of diagrams.
NON-VERBAL COMMUNICATION
Ø These could be used in place of medicines labels for the illiterate or may demonstrate how to administer a dosage form such as eye drops.
NON-VERBAL COMMUNICATION
Ø For reliable communication, it is important to use a language in which both parties are fluent and comfortable.
· LANGUAGE:
Ø Two activities are principally involved in communication: the sending and receiving of messages.
· INTERACTIVE COMMUNICATION
Ø Developing good listening skills is important to promote a good interactive communication and to obtain information.
· LISTENING SKILLS