Study Set Content:
Approaches to Intercultural Communication
Functionalist approach
Interpretative approach
Critical approach
Considering the role of behavior in
communication
Functionalist approach
Founded on sociolinguistics which aims to
describe behavior
Interpretative approach
Interdisciplinary foundation
Critical approach
Based on social science discipline
(Psychology)
Functionalist approach
The relationship between culture and
communication can be predicted through
observation
Functionalist approach
Assumes that human behavior is voluntary
and creative
Interpretative approach
Focuses on the change of behavior based
on the assumption of reality which is
subjective and material
Critical approach
Considers the changeable nature of
human behavior
Critical Approach
Uses textual analysis of communication
media
Critical Approach
Analysis of context is not considered BUT
significant in identifying cultural variations
and recognizing cultural differences in
communication.
Functionalist approach
Helpful in understanding culture as a
means of power struggle.
Critical Approach
Culture is created and maintained through
communication
Interpretative Approach
Emphasizes the study in context of cultural
differences communication
Interpretative Approach
Recognizes economic, social, and political
forces affecting culture and
communication with the assertion that all
intercultural interactions are characterized
by power.
Critical Approach
The messages found in the text of
correspondence or important documents
should be carefully evaluated to be able to
respond effectively.
Text Analysis
refer to books, essays, discussions,
newspapers, articles, historical documents,
speeches, advertisements, correspondence,
conventions or conference readings, literary
selections, or any other events of
communicative language.
Texts
An evaluative study of communicative
occurrence
Content Analysis
Text is coded and broken down into categories
on a variety of levels such words, phrases,
sentences, or themes.
Content Analysis
Content analysis may either be
conceptual or relational
