The message's content may also influence the
extent to which an audience
assimilates it
an audience may also
be influenced positively by its perception of the
source's objectivity, or disinterest and
negatively if it entertains suspicions of self
interest; information sources which provide
relevant, valid material that can be accessed
quickly with minimal effort are the least likely
to be ignored; awareness may also be increased
through the visual impact of the message—
through the use of information summaries in
the form of charts, tables, illustrations, and
logos
Clarity and brevity:
It is generally agreed that whatever the
message, it is difficult to change people's
attitudes
this theory predicts
that information which is compatible with
existing beliefs is the most likely to be accepted
cognitive consistency:
describes
the channel by which the information reaches
its source
appropriateness to target audience:
medical audience:
medical media, national
conferences, targeted mailing
learning is essential if it is to be
understood and retained; innate process;
related to memory, learning depends on
memory for its permanency, and memory
depends on learning for its content
Opportunities For Systematic
Instruction:
methods of systematic
instruction – through education; meetings,
workshops, internships
Cognitive Learning:
DISSEMINATION STRATEGIES
posters, presentations,
and papers
the mobile application content covers the
common diseases in Namibia, their definition, the
causes of the diseases, the symptoms of the diseases,
how to prevent the diseases and whom to contact for
information on the diseases
➢ Namibia:
2. MESSAGES, EMAILS, AND LETTERS
Text messaging, emailing, and posting on
social media in a professional context
requires that you be familiar with
(blank) or proper etiquette for using
the internet.
“netiquette,”
3. THROUGH TEXT MESSAGING
Know your recipient
Anticipate unintentional misinterpretation
Use appropriately
can be quickly brought up on
the screen
Person’s address is typed in and can be
remembered
contacts
Put in the subject and indicate whether
the message is of
high priority
A file can be attached to the
Emails can be received immediately from
many
locations
Person can reply when there is
opportunity
Emails can greatly improve the speed
and efficiency of
communications
Open with a proper
salutation