Study Set Content:
An evaluative study of this comunicative occurence is called
content analysis
To do this, text is coded and broken down into categories on a variety of levels such as
words, phrases, sentences,or themes
. Content analysis may either be
conceptual or relational
The text is examined focusing on its content to explore the
linguistic, social, cultural, affective and historical significance of the message
message. The following are other possible uses of content analysis:
· determining international differences in communication content
· recognizing the presence of propaganda
· identifying intentions with focus on communication trends of an individual, group, or institution
· describing attitudinal and behaviotal responses to communication
· determining psychological or emotional state of persons or groups
is a direct study of communication through text or transcripts, it focuses on the aspect of social interaction as it provides insight into complex modes of human thoughts and language use.
content analysis
However,its limitation is on its disregard of the context that produced the text as well as the state of things after the text is produced.
content analysis
includes when the text is produced, where it originated, and how or why the communication existed, is an important aspect in the analysis of the message.
The environment
The analysis of the background or surrounding circumstances of the text is known as
contextual analysis
Gathering information about the text helps understand the influence of (blank) in communication.
socio-cultural or even historical factors
, which sometimes is either text explicit or implicit requires assessment of the context to understand better the text and give appropriate interpretation of the meaning of the message.
. Intercultural communication
The following questions will be helpful in the evaluation of the text reflecting different cultures:
1. What is the source of the message?
2. Who is the sender?
3. What is the message?
4. What is the purpose of the message?
5. How is the message conveyed by the text and/or image?
6. Who is the target recipient/reader of the message?
7. What are the other means of the presentation of the message?
“literature adds to reality, it does not simply describe. It enriches the necessary competencies that daily life requires and provides; in this respect, it irrigates the deserts that our lives have already become.”
In literary analysis, C.S. Lewis
Analyzing literary text includes the study of
structure and style of selection
It is concerned with the examination of grammar, lexis, semantics, phonological properties and discursive devices which is also known as the stylistic properties of literary arts.
literary analysis
in literature examines oral and written text in order to determine crucial characteristic of linguistic properties, structures, and patterns influencing perception or interpretation of the texts.
Stylistics
is all about the relationship that the text is establishing with its recipients, the use of either personal or impersonal tone, speech acts, and the mood of the statement are analyzed.
Interpersonal function
is concerned with the means of representing the reality by the text, the way the characters are represented together with the arrangement or organization of the information and meaning the text is conveying.
Ideational function
is the reference of the sentences which makes the text cohesive and coherent. It serves the purpose of studying the discursive devises such an ellipsis, repetition, anaphora.
Textual function
Likewise, it focuses on the effectiveness of the stylistic properties of the texts to determine their suitability to the perceived meaning and contribution to overall interpretation.
Textual function
