Study Set Content:
Buying task
Situational Factor
market offering
situational factor
Motivation
Psychological Factors
Demographics
Personal Factors
Culture/Subculture
Social Factors
Social Class
Social Factors
Life stage
Personal Factors
Lifestyle
Personal Factors
Family
Social Factors
Reference groups
Social Factors
Personality
Personal Factors
The consumer decision-making process
Need recognition
Information searching and processing
Identification and Evaluation of alternatives
Purchase Decision
Post-purchase behavior
refer to medication of medicine or other substances either ethical or OTC intended for use in the diagnosis cure, mitigation, treatment or prevention of disease
Drugs
refer to the R&D based multinational companies
Innovators
Include all local companies that market off-patent products using their own brand names
Branded generics
are companies that use a mother brand for all generics
Pure generics
Market Players
Innovators, Branded generics, Pure Generics
Market Growth Drivers
New Prod
Quantity
Price
Combined Effect
Growth is driven by new product lunches
New prod
Growth is driven by increase in units or quantity sold
quantity
