Study Set Content:
FACTORS INDICATING THE NEED FOR MORE
EFFECTIVE DISSEMINATION (blank) in incorporating evidence into
routine practice
Established delays
rapidly expanding
biomedical knowledge base
FACTORS INDICATING THE NEED FOR MORE
EFFECTIVE DISSEMINATION
Diffuse and disorganized information sources
Information overload
QUESTIONS THAT DRIVE THE DESIGN
OF DISSEMINATION
Who needs to know
what do they need to know
who do they need to hear it from
how can they best be reached
who or what might influence their attitude to the
message they receive
Who needs to know
audience
what do they need to
content
who do they need to hear it from
source
how can they best be reached
vehicle
who or what might influence their attitude to the
message they receive
(context/ environment)?
An active or passive process?
1.ENVIRONMENT
opinion leader cascade or local agents available or
needed
1.ENVIRONMENT
Individuals, groups, teams, or organizations to
involve?
AUDIENCE
Their existing attitudes and beliefs?
AUDIENCE
Their readiness to change?
AUDIENCE
Source:
(A) Credibility and (B) Proximity?
Content:
(A) Brevity and (B) Consistency with
existing beliefs?
Vehicle or Channel:
(A) (blank) and
(blank) to the intended audience(s) and (B)
(blank) for systematic instruction?
Appropriateness and accesibility, Opportunities
holds that judgments
and
beliefs of our peers play a major part in an
individual's evaluation of new information and
their own judgments about it.
social influence theory
behavior is influenced by the
environment
merely being in the presence
of others is enough to change our behavior
triplett (1898):
